Launching the ship

Launching the Ship

Market research and preparation   

Before you or your clients launch a new product or service, you want to make sure that your target market is prepared. You also want to be confident in tapping into your customers’ thinking and using their language. I have extensive experience in analysing interviews with prospective customers and other stakeholders to find out

not only what they say but also how they say it: how do they talk about themselves and their needs, about what products are available and what they would like to be available? My work is qualitative in nature but also leverages computer-assisted language analysis and occasionally builds on AI-generated content analysis. Detailed language analysis can make sure that you or your client talk about a new offering in a way that resonates with the market.